Guest Blogging on the Salesforce AppExchange

Guest Blogging on the Salesforce AppExchange

We are a Salesforce ISV with a time tracking and project management app on the AppExchange. We’ve had leads flowing in from the AppExchange and prospects are evaluating our app and purchasing it.  Now comes the hard slog. How do we ensure that more prospects hear about our app and the wonderful things that it can do for them. And with so many apps listed on the AppExchange for each category, how do we stand out?

We’ve tried several methods in the past. Ranging from Google Adwords to Linkedin Ads to promoted content on Twiter. We’ve tried email marketing and Salesforce’s AMP program too.  A lot of these are fairly expensive options. But there are several free ways to market your AppExchange app too. Amanda Nelson’s article has some great ideas on marketing your app for free. You should definitely check it out.

Like several ISVs that we’ve spoken to,  our marketing budget is finite and restricted :). So in looking out for simple but effective marketing options, we figured that guest blogging would be a good option for us to check out. And the Salesforce AppExchange is a great place to start publishing great content. It’s a fantastic place to build brand awareness among your target audience.

My first article Slack + Salesforce = More Productivity appeared on the AppExchange blog on January 26th 2022. I thought my experience would be useful for other AppExchange Partners 

Here are some guidelines on how to get published as a guest blogger on the AppExchange.

  1. Your first step is to check out the Salesforce guest blogging guidelines. Once you’ve done that, figure out a topic that will be of interest to your customers. 
  2. Submit an application to the AppExchange Social Media Marketing Content team with details of your AppExchange blog post idea.
  3. If the Content Marketing team likes your idea, they will email you asking for a draft of your blog post. You need to set this up as a shared Google doc or as a Quip doc. This way the Content Marketing team can easily share any feedback and/or edits with you.
  4. Once you share the draft with the Content Marketing team, they will review it and get back to you with their edits and suggestions.
  5. You then use those suggestions and flesh out your complete blog post. Use relevant statistics, images and other visual aids to make your post more interesting.
  6. There’s a section at the end of the blog for an author bio. That’s a great place to include a listing to your AppExchange App.
  7. Once you are done with all of your writing work, submit the post back to the Content Marketing team. They will queue it up to be published. On average, they share two blog posts a week. So you should have your blog post published within a month, except during holiday periods.
  8. The Content Marketing team also does some social media marketing of the blog posts. I haven’t seen that yet for my blog post. But I’m hoping that will happen soon. 🙂

I hope you found these guidelines helpful. Go ahead and give guest blogging a shot and share your feedback. Meanwhile, I would love to hear your comments on Slack + Salesforce = More Productivity.


Hassle-free email marketing within Salesforce.

Hassle-free email marketing within Salesforce.

Have you ever dealt with the struggles of email marketing when your data is in Salesforce, but your email tool is elsewhere? The endless issues with importing and exporting data, not seeing how successful your campaign was, where your contact data is.

Your hassles are a thing of the past now. Introducing PK4Connect Email Campaigns. The easiest, fastest and most effective way to send mass email campaigns from within Salesforce. No more export/import, no more dealing with connectors and integrations. Everything you need for email marketing in one place – right WITHIN Salesforce. How cool is that?


  • Send out 1-click email campaigns to existing Campaigns
  • Use Salesforce List Views to send out your email campaigns
  • Use Campaigns. Contacts. Leads or any other standard or custom object
  • Use our beautiful Starter Templates or design your own with our easy drag-and-drop block editor. No more HTML to deal with
  • Schedule your Campaigns for the time that you want it to go out
  • Get over the Salesforce per-day email limitations
  • Get complete statistics within Salesforce – Delivers, Opens, Click-throughs, Unsubscribes, Bounces
  • Everything you need for Email Marketing – in one simple package!

Give it a whirl and see how easy email marketing can be. And within Salesforce too. Get it Now from the Salesforce AppExchange. All this at an absolutely incredible price. Perfect for nonprofits.

Note: We’re in early release at this point, so you’ll notice that it’s a private listing on the AppExchange.