Salesforce AppExchangeFor most professional services firms, the most dangerous distance in the business is the “gap” between the sales team and the delivery team. Your sales team lives in Salesforce, tracking every lead and closing deals. But the moment that deal is signed, the project often vanishes into a fragmented wilderness of disconnected spreadsheets, siloed project management tools, and manual “Friday afternoon” timesheets. This lack of integration isn’t just an administrative headache—it’s a silent killer of profitability. It leads to resource burnout, missed billable hours, “scope creep” that goes unnoticed until it’s too late, and a billing cycle that takes weeks instead of hours. Professional Services Automation (PSA) isn’t just about tracking tasks; it’s about creating a single, unbroken thread from the first handshake to the final invoice. By moving your PSA functions natively into Salesforce with PK4 Project & Time, you transform your CRM from a simple sales database into a high-performance engine for service delivery. When your project data, resource availability, and time logs live in the same place as your customer data, you gain a “360-degree view” that most firms only dream of. You don’t just see what you sold; you see exactly how much it cost to […]
